George Efesopoulos

Product Designer

FOR COMPLEX SYSTEMS

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12+ YearsMultidisciplinary Craft
Product Designer @ Input OutputCardano Blockchain Infrastructure
16K+ Followersacross socials

Your technology is complex.
Your product should be simple.

Great engineering deserves great design. I partner with technical founders to help bridge the gap between heavy-duty backend logic and the human on the other side of the screen.

Design β€’ Strategy β€’ Development

Systems Thinking

I turn complex workflows into clear, shippable product structure β€” flows, states, edge cases, and component logic that engineers can build.

Zero-to-One

Rapid prototyping and strategic discovery to validate your core hypothesis before burning engineering cycles.

Technical Fluency

I speak your language. From git commits to CSS architecture, I bridge the divide between Figma and production.

Selected Projects

Deep dives into complex problem solving for fintech, blockchain, and data systems.

Services

Typical timeline: 6-8 weeks for full projects. Currently available: 1-2 projects per quarter.

MVP Design + Development

Research β†’ Prototype β†’ Launch in 4-6 weeks. Full-stack execution with Next.js & Design Systems. Ideal for funded startups.

4–6 weeks
Includes: discovery, design, build, handoff

Landing Pages & Hero Sections

High-converting pages and killer hero sections. Custom animations and performance optimized.

1–2 weeks
Includes: design, build, animation, performance

SaaS Dashboard Design

Turning complex data into intuitive interfaces. Specialized in Fintech, HealthTech, and Web3 platforms.

4–8 weeks
Includes: core flows, states, UI system

AI & Brand Assets

Custom AI pipelines + GenAI image/video production for unique brand assets.

2–6 weeks
Includes: automation, image/video generation, pipelines

Growth & Ad Creatives

High-performance ad creatives and technical growth setup. From strategy to asset production.

2–4 weeks
Includes: ad variants, technical SEO, campaign setup

Hourly Consulting

Design audits, prototyping, and technical advisory. Flexible engagement for specific problem solving.

Async-first β€’ Min. 3h
Audits, prototypes, technical guidance

How I Work

From messy brief to working product.
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George Efesop

About

I'm George, a product designer based in Cyprus.

Previously at Input Output, I designed Cardano blockchain infrastructure, focusing on RealFi platforms and sidechain interoperability.

I specialize in simplifying complex technical products, partnering with funded startups in Web3, fintech, and SaaS.

What I bring

  • Experience designing at scale (Cardano's $80bn ecosystem)
  • AI-native workflows (Cursor, generative tools, modern automation)
  • Full-stack capability (design + Next.js/React development)
  • Teaching mindset (16k designers follow my content on TikTok)

Currently taking on 1-2 projects per quarter to ensure quality and focus. If you're building something ambitious, let's talk.

Start a project

Selective availability β€” I reply within 24–48 hours.

Prefer direct contact?george.efesop@gmail.com+357 97 907 137